This Is My Halftime Story: Joe Sweeney
Joe Sweeney epitomizes the expression, “that guy could write a book.” Even a quick look at his bio provides more than ample underpinnings. “I’ve been blessed to be able to combine a love of business with a passion for sports,” Joe says of his 32 years of starting and leading ventures in investment banking and sports management, including representing professional athletes like Brett Favre. But unlike most about whom the book-writing wish is usually only casually or jokingly tendered, Joe has done it – in fact, twice now –